Prior to founding her own company, Lisa Hufcut-Dupler was the Public Relations Director for Town Sports International. (NASDAQ: CLUB) At Town, she oversaw and orchestrated the national and local media relations for Town and its roughly 150 clubs located in some of the largest and most challenging metropolitan markets along the US East Coast, from Boston to Washington, D.C. Her home base –– then as now –– was and is New York City.
Lisa’s fitness-related experience spans the entire spectrum of the industry. She started out on the front lines as a fitness instructor with a large, devoted following, where she fine tuned her understanding of what fitness consumers of all kind need, want and expect. This organically evolved into her subsequent involvement with all aspects of fitness –– both forward-facing and provider-side –– including large-scale program creation and management responsibilities. All of this fitness industry experience culminated in Lisa’s serving as Town’s Director of Public relations for more than 15 years. She started her own public relations consulting business, LHD Communications, LLC, in 2017. LHD focuses on addressing the strategic and tactical public relations needs of successful health and wellness brands in local, national and international markets. It helps to secure and manage media coverage on both a national and local level, utilizing a broad array of tools, including, press communications, event management, influencer marketing, as well as maintaining, strengthening and expanding vibrant relationships with health, fitness and lifestyle media within traditional and non-traditional print, online and TV/video outlets.